Focused on Development, Ownership, & Management


Value-Add Capabilities

The Pembroke team has overseen an excess of $1B of capital projects ranging from lobby renovations to large scale tenant-in-place preservation rehabilitations. Pembroke’s construction management division has decades of experience in implementing cost-efficient capital projects across commercial, condominium, market-rate and affordable housing complexes.


Fully Vertically Integrated Platform

Through transparent communication, unwavering dedication, and a track record of maximizing the value of its investments in oftentimes overlooked opportunities, Pembroke has repeatedly attracted institutional investors to partner with.



Pembroke’s acquisitions focus on markets with a high barrier to entry, preferring complex situations that call for a multi-disciplinary skill set. This expertise, as well as sourcing deals from established relationships, has led Pembroke’s acquisitions team to amass deep experience in affordable, workforce, and market-rate housing.


Asset Management

Armed with extensive regulatory expertise and decades of experience managing large scale multi-family and commercial assets, Pembroke carefully and continuously monitors the performance of its assets relative to budget.



With comprehensive experience in land use, project design, and construction oversight, Pembroke’s development projects span ground-up, tenant-in-place, market-rate, affordable, and retail categories. The Pembroke team has a demonstrated track record of creating value through rezonings and entitlements.


Leasing & Marketing

Experienced in both affordable and market-rate housing and retail, Pembroke’s leasing and marketing teams focus on brand marketing and portfolio exposure.


Capital Markets

Extensive lender relationships Repeat borrower of Agency financing (Freddie Mac/ Fannie Mae) Experience with accessing tax exempt bond financing LIHTC equity expertise Brownfield tax credit expertise


Property Management

Well-versed in federal, state and local regulations, Pembroke’s affiliate property management company, GRC Management, manages over 7,000 residential units, from market-rate to affordable, as well as condominiums, retail, and commercial real estate. GRC aims to achieve the highest standards and results for each property.


Construction Management

Offering in-house repositioning and renovation capabilities with a track record of completing projects on time and on budget, Pembroke unlocks value through capital improvements that enhance rental rates and retention.


Investor Services

In addition to tax preparation and forecasting, Pembroke’s dedicated accounting department oversees both corporate and property-level reporting, as well as monthly budget and actual investor reporting.

341 W 50th St

Investment Strategy

Adhering to an active, entrepreneurial, and disciplined investment approach, Pembroke’s strategy focuses on the repositioning of assets with significant value-add potential.

Asset Characteristics

  • Focus on recession-resistant, multi-family submarkets with dense populations, defensible geographic boundaries, and high transit scores
  • Potential to increase NOI through value-creation strategy
  • Assets span market-rate or affordable housing, as well as adaptive reuse

Value Creation Profile

  • Leverage portfolio scale, market knowledge, regulatory experience and in-house capabilities to create value
  • Value-add repositioning and renovation opportunities to improve outdated units, common areas, and amenity packages while eliminating operational inefficiencies
  • Emphasis on driving returns through NOI growth (vs. leverage or cap rate, compression) through increased rental revenues and expense reduction

Target Markets

  • Concentration on New York metropolitan area, Mid-Atlantic and Southern California
  • Diverse and educated labor pool with a strong employer base and a supply constrained by demographic tailwinds
  • Liquid markets with institutional capital